About us

We built from the inside what was missing on the outside.

We started by solving what holds back people who sell online: shipping, tracking, installments and the checkout that loses sales. Today that's four native apps on the platforms and a server that brings the same operations to AI agents.

Origin

From inside the problem.

The founders met working together at Wix. That's where they saw, from the inside, the problem every online store faces: expensive and opaque shipping, customers with no visibility into their order, poorly communicated installments, a checkout that loses sales for lack of the right incentive at payment. Instead of waiting for the platform to fix it, they decided to fix it themselves.

Team

Who's building this.

Three partners, each leading one front: strategy, technology and product.

FS

Fernando Simis

Founder & Strategy

Economist with a background in operations, expansion and international account management.

MA

Matheus Alexandre

Founder & Technology

Software engineer with experience at large corporations. Responsible for the platform's architecture and development.

RM

Ronnie Magalhães

Founder & Product

Advertising professional with experience in product development.

How we think

Solve from the inside, simple on the outside.

We don't sell an ecommerce platform. Merchants have already chosen where to sell, and moving house is expensive. What we deliver are pieces that go into the store they already have, solve one pain on their own and get out of the way. Each one is independent, has its own customer base, and shares the same team and the same standard with the others.

Want to talk?

A question about the apps, a partnership proposal or just curiosity about how we work: the door is the same.